Powered by Play Fuji
Your favourite Fuji stars.
Your style.
Your store.
Discover exclusive Play Fuji collections, shop directly through your favourite artists and celebrate the music that moves you.


Featured
The Play Fuji collection
Shop by artist
Artist storefronts
Artist stores are opening soon.
Are you a Fuji, Juju or Tungba artist? Get your own Play Fuji storefront and earn on every sale.
Become a Play Fuji artistJust dropped
New arrivals
Fan favourites
Best sellers
Collections
Exclusive collections
Digital autographs
A signature from your star.
Add a personalised digital autograph to any item from a participating artist's store.
Thank-you videos
A one-minute thank you.
Participating artists share a personal thank-you video with fans on their storefront.
Sales agent programme
Earn with Play Fuji.
Recruit artists, promote merchandise and earn commission on qualifying sales.
Become a sales agentAbout
What is Play Fuji?
Play Fuji is the Tunnel of Fame merchandise brand celebrating Fuji music and the wider family of indigenous African sounds — Tungba, Juju, Yoruba gospel and highlife. Every piece is made to be worn loud and proud.
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