Powered by Play Fuji

Your favourite Fuji stars.
Your style.
Your store.

Discover exclusive Play Fuji collections, shop directly through your favourite artists and celebrate the music that moves you.

Play Fuji oversized teesPlay Fuji back print

Featured

The Play Fuji collection

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Artist storefronts

Artist stores are opening soon.

Are you a Fuji, Juju or Tungba artist? Get your own Play Fuji storefront and earn on every sale.

Become a Play Fuji artist

Just dropped

New arrivals

Fan favourites

Best sellers

Collections

Exclusive collections

Digital autographs

A signature from your star.

Add a personalised digital autograph to any item from a participating artist's store.

Thank-you videos

A one-minute thank you.

Participating artists share a personal thank-you video with fans on their storefront.

Sales agent programme

Earn with Play Fuji.

Recruit artists, promote merchandise and earn commission on qualifying sales.

Become a sales agent

About

What is Play Fuji?

Play Fuji is the Tunnel of Fame merchandise brand celebrating Fuji music and the wider family of indigenous African sounds — Tungba, Juju, Yoruba gospel and highlife. Every piece is made to be worn loud and proud.

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Follow the movement

New drops, artist stores and behind-the-scenes on our socials.